How should we best manage our forests? This is the guiding question behind the virtual communication workshop series the secretariat of the European Integrate Network is initiating. Being aware that there is no single answer to this question, in our first training on “Building a Narrative”, we engaged with 19 stakeholders from forest policy, management, administration, science, and communication from 12 different countries to develop narratives to effectively communicate with those who might have different perspectives. The virtual workshop took place on 21^st May 2021 and provided the opportunities for exchanging perspectives and listen to the stories others tell to define the best communications approaches to respond to the guiding question.